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jason macemore.com

I’ve been a huge fan of Patagonia products for some time now. I’ve learned that spending a little more in the beginning can save you time, money and frustration in the end when you’ve beaten the living hell out of a product and it keeps up. Bring in Patagonia products.

Over at The Cleanest Line, the Patagonia blog, they’ve posted an excellent article discussing how they handle product feedback on a product. It’s good to see that not only do they listen to users concerns, but they even take the time to write blog posts outlining the process and even show you the changes, based on feedback, incorporated into new versions of their products.

I’ve recently been considering the product being discussed, so it’s nice to see all the feedback and improvements that have gone into making this product the best it can be.

It’s great to see articles and companies like this who aren’t afraid to step out there and share the process with the consumer and openly acknowledge customer feedback. Patagonia, keep up the good work.

Haven’t got time to read Groundswell? No worries. The book is now available as an audiobook. So now there’s no excuses why you can’t catch up on your social media.

At a little more than 8 hours, you should be able to quickly listen in to the book while sitting on a plane, working out at the gym or cutting the lawn.