Ever stopped to think what it takes to create world class advertising?

Apple announced recently that it has shipped more than 30 million iPods since the MP3 player’s debut in October of 2001.

• 3.2 million U.S. cell phones can now play MP3’s. That number is forecasted to reach 76.7 million phones by 2010
• 7 out of 10 U.S. households with internet access have sampled digital music and have at least one track on a home computer
• 17% of music buyers downloaded songs from legal online services in the first half of 2005, buying a total of 155 million tracks

The Detroit Cobras take obscure soul and R&B songs engrained into their subconscious from an early age growing up in the Motor City and give them another chance at life. It would be easy to dismiss them as just another cover band, but they infuse the standards with a new beauty and celebrate them through Rachel Nagy’s voice, a voice that conveys deep feeling and spirituality. Something unexpected from a former butcher with man hands (Seinfeld reference) who has no formal training except hoisting a few and gaining liquid courage.

They’ve been getting a lot of attention recently with their first release on Bloodshot, Baby and also because of their songs gracing commercials for Diet Coke (“Cha Cha Twist”) and Budweiser (“Ya Ya Ya Looking for My Baby”).