Seeing Red
If you haven’t started seeing (RED) by now, you may have been hiding under a rock.
Product (RED) was created by Bono and Bobby Shriver for the purpose of allowing consumers to shop and help out at the same time. A portion of the proceeds from the (RED) branded gifts goes to The Global Fund to help women and children affected by AIDS.
Bono has reached out to the stars to help spread the word. Oprah, Converse, Apple, Gap, Armani, and Motorola are just a few compaines and people lending support to Bono.
A portion of all sales go to the fund which Bono is determined to use to make a difference. For this we applaud you.