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When shopping for a new bike, how loyal are you to your current brand? Are you a repeat buyer of that brand, or do you shop for the best price on the best equipment at that time?

I’ve been doing some recent online research for bikes and I’ve noticed that I haven’t been loyal to my current brand. I’m 100% satisfied with the current brand, but I’ve been looking to see what else is on the market. What else can I get in my price range? What upgrades can I get for the same price point that aren’t available on my bike line now?

All interesting questions. How do you shop?

I was looking for a checklist for a friend of mine who is interested in biking. While searching, I found the following list (formatting changed to protect the site):

Required for biking:

1. a bike
2. yourself

Not feeling the need to go further, I cropped the link and sent it to my friend, who replied:

Cool. My kinda sport. I have both of those.