Recently, Trek Bicycle and Gary Fisher announced a new program to change the world through bicycle advocacy. The program has been named One World, Two Wheels.
The idea behind the campaign is to get more people to ride bicycles on the local, state and national levels. The program has intentions of addressing obesity, air pollution, traffic congestion and other transportation issue we face in our world.
As part of the campaign, Trek will donate $1 to the League of American Bicyclists’ “Bicycle Friendly Community” (BFC) program for every Trek helmet sold in the U.S., for a total three-year commitment of $1,000,000.
In addition, the campaign will also donate $10 to the International Mountain Bicycling Association (IMBA) for every full suspension Trek and Gary Fisher mountain bike it sells, for a total three-year commitment of $600,000. IMBA will use this donation to fund its Trail Solutions Services, which offers trail design, construction, assessment, and education.
It’s great to see companies like Trek and Gary Fisher stepping forward to make such efforts for the sport of cycling.