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jason macemore.com

All to often we read tragic stories of cyclists being hit and killed by motor vehicles. In an effort to raise awareness of cyclists and their safety, professional cyclist David Zabriskie has launched a new effort called Yield to Life.

Yield to Life offers tips for both cyclists and motorists, programs you can join and participate in and ways to support the cause.

In an article published yesterday, Austin360 reports that Lance Armstrong is soon to be in the bike shop business.

In May, Armstrong is planning on opening a bike shop in downtown Austin that will consist of a bike shop, commuting center, training facility and cafe. The name for the shop is said to be Mellow Johnny’s.

The shop will focus on the bike commuter. The shop will sell:

commuter bikes, mountain bikes, triathlon bikes, fixed-gear bikes, low-riders, cruiser-style bikes and even hand-made “art bikes” that look as good hanging on a wall as they do rolling down the street.

Only time will tell if the shop is a success, but I’m betting it’ll be an overnight success.